The Growth Marketing Playbook
Positioning, channels and experiments — measured well enough to trust.
Jonas Aldridge
Growth & brand · former agency partner
- Analytics
- SEO
- Branding
What you will be able to do
- Write positioning that makes the rest of marketing easier
- Choose channels from unit economics rather than fashion
- Design experiments with enough power to conclude anything
- Build lifecycle messaging that is not just more email
- Report on growth without fooling yourself
About this course
A course for people who own a number. It starts with positioning, because most growth problems are positioning problems in disguise, then works through channel selection, lifecycle messaging and experiment design. Every module ends with the measurement, because a channel you cannot attribute is a channel you cannot scale.
Curriculum
3 sections · 9 lessons
- 1Positioning as a competitive alternativeWhat people would do if you did not exist.Preview20 min
- 2Segments and the ideal customerNarrowing until the message writes itself.18 min
- 3Landing pages that convert on clarityStructure, proof and removing the friction you stopped noticing.19 min
Before you start
- Some hands-on marketing or founder experience.
Student reviews
4.6 from 5
Sofía Marchetti
19 Aug 2026Worth it for the case study alone
The final project is genuinely realistic — messy inputs, ambiguous requirements, the lot. I have already reused the structure at work twice.
5 found this helpful
Nadia Petrova
19 Aug 2026Finally, the why and not just the how
I have taken four courses on this topic and this is the first one that explained the underlying model instead of walking me through syntax. The section on validation alone changed how I work.
27 found this helpful
Amara Diallo
19 Aug 2026The quiz actually taught me something
I got two questions wrong and the explanations made the reason obvious immediately. That is a rarer thing than it should be.
22 found this helpful
Léo Fontaine
19 Aug 2026Solid content, pacing is uneven
The first and last modules are outstanding. The middle one felt rushed relative to how important it is. Still recommend it, with that caveat.
17 found this helpful
Ryan Whitfield
19 Aug 2026Worth it for the case study alone
The final project is genuinely realistic — messy inputs, ambiguous requirements, the lot. I have already reused the structure at work twice.
6 found this helpful