Brand Identity Design
Building an identity system with a point of view — and the rationale to defend it.
Jonas Aldridge
Growth & brand · former agency partner
- Storytelling
- Branding
- Figma
What you will be able to do
- Run a brand strategy session that produces usable direction
- Build type and colour systems with a defensible rationale
- Design a mark that works at 16px and on a building
- Write guidelines other people can apply correctly
- Present bold work so it survives the meeting
About this course
Logos are the smallest part of an identity. This course covers the whole system: strategy, typography, colour, motion and the guidelines that let other people apply it without your supervision. Includes the client presentation techniques that get bold work approved.
Curriculum
3 sections · 9 lessons
- 1The brand strategy sessionExercises that get a real answer out of a divided room.Preview22 min
- 2Territories, not moodboardsThree distinct directions rather than three shades of one.19 min
- 3Naming and verbal identityVoice, tone and the words that come with the logo.17 min
Before you start
- Comfortable in a vector tool such as Figma or Illustrator.
Student reviews
4.7 from 3
Nadia Petrova
19 Aug 2026Excellent, though it moves quickly
Superb content and no filler at all. I did have to rewatch two lessons at 0.75x. If you are brand new to the subject, budget extra time for the middle section.
10 found this helpful
Léo Fontaine
19 Aug 2026Worth it for the case study alone
The final project is genuinely realistic — messy inputs, ambiguous requirements, the lot. I have already reused the structure at work twice.
20 found this helpful
Daniel Osei
19 Aug 2026Changed how my team works
I ran the middle section as a lunch-and-learn series with my team. We have since adopted three of the practices as defaults. Rare for a course to have that effect.
27 found this helpful