What you will be able to do
- Turn a vague product worry into an answerable research question
- Interview without leading the participant
- Run usability tests that produce fixable findings
- Write surveys that do not manufacture their own answers
- Deliver findings that actually change a decision
About this course
Research fails less often on method than on influence. This course teaches interviewing, usability testing and survey design properly — and then teaches the harder part: framing a question worth answering, and delivering findings at a moment when the team can still act on them.
Curriculum
3 sections · 9 lessons
- 1From worry to research questionMaking 'users seem confused' into something you can answer.Preview17 min
- 2Choosing a method honestlyGenerative versus evaluative, and the cost of each.19 min
- 3How many participants, reallyThe five-users claim, and where it stops being true.15 min
Before you start
- Curiosity. No research background needed.
Student reviews
4.3 from 4
Amara Diallo
19 Aug 2026Changed how my team works
I ran the middle section as a lunch-and-learn series with my team. We have since adopted three of the practices as defaults. Rare for a course to have that effect.
12 found this helpful
Léo Fontaine
19 Aug 2026Great foundation, wanted more on the advanced end
The fundamentals are covered better than anywhere else I have found. I would happily pay again for a follow-up that goes deeper into the last module.
7 found this helpful
Sofía Marchetti
19 Aug 2026Excellent, though it moves quickly
Superb content and no filler at all. I did have to rewatch two lessons at 0.75x. If you are brand new to the subject, budget extra time for the middle section.
24 found this helpful
Daniel Osei
19 Aug 2026Great foundation, wanted more on the advanced end
The fundamentals are covered better than anywhere else I have found. I would happily pay again for a follow-up that goes deeper into the last module.
22 found this helpful